Basics of Public Relations

Course duration: 1 week

Trainer : Rahul Varshneya

Employment of public relations specialists is expected to grow 27% faster than other occupations through 2014. The need for good public relations in an increasingly competitive business environment should spur demand for public relations specialists in organizations of all types and sizes. 
 

The value of a company is measured not just by its balance sheet, but also by the strength of its relationships with those on whom it depends for its success. With the increasing demand for corporate accountability, more emphasis will be placed on improving the image of the client, as well as on building public confidence. Many people are attracted to this profession because of the high profile nature of the work.
 

The module of Basics of Public Relations gives you an understanding of the role of public relations. It teaches you in writing effective news releases, how to conduct press conferences and outlines guidelines for dealing with journalists.

Course Content
 

• What is Public Relations?
  
• Writing a news release
  
• Press briefing + interview mantras
  
• Guidelines for media relations
  
• Creating a PR plan: objectives and strategy